![]() Sell products or services? Let potential customers and existing customers know when you're running a flash sale or have a special discount code in force. So, once you have your text message marketing list ready to go, you can create several different types of SMS marketing campaigns. When you collect phone numbers from your lead generation efforts, you can craft custom marketing messages that will resonate with your SMS subscriber list. If you can get prospective and current customers to subscribe to text messages, there is no shortage of ways to leverage your SMS subscriber list. You then just need to close the deal – by providing them with compelling SMS marketing campaigns that entice them to buy. Once you've got a list of subscribers, you're halfway towards making more sales, as you've initiated a relationship with your target audience, and they're already interested in your offering. By getting people to opt-in to text messages, you're creating a bank of 'warm leads' – contacts that are aware of your business and genuinely want to hear from you. We have no hidden fees (unlike some providers).Ī text subscription service is an excellent addition to your suite of marketing tools. We don't have a basic plan per se, the cost merely depends on the destinations you want to send SMS messages to and the volume you want to send. For instance, Messente only charges you for the texts you send. SMS messages also have high engagement rates people are more likely to interact and respond to them than other channels.įrom a cost point of view, text marketing is something that even small businesses can afford to do. The same can't be said for email marketing, which can often go ignored or disappear into the junk folder. Then there's the fact that texts are opened nearly 99% of the time. Think about it: text messages are familiar to everyone with a cell phone – that's 97% of Americans and 7.10 billion people worldwide. SMS marketing is a powerful way to reach potential and existing customers. Why set up a text message subscription service? We'll be explaining this in more detail later – so keep reading! ![]() Certain rules apply to promotional text messages that you'll need to know about, starting from the point your contacts opt-in to receive SMS messages. Transactional text messaging often falls into the scope of marketing and can indirectly help to improve customer satisfaction.įor this article, we'll be focusing on building a text subscription service with SMS marketing campaigns in mind (consisting of non-premium texts). Transactional texts are those that are critical to your business operations – like order confirmations, delivery updates and account security PIN codes. Marketing texts are what you'll use to promote your brand, products or services. Typically, when you set up a text message service, you can send two types of texts: marketing texts and transactional texts. ![]() Other examples are competition entry texts, lottery texts or a chat text service. One example is, where you can sign yourself (or someone else) up for 30 hilarious cat facts texts sent every one to two days for $8. This is known as premium rate text messaging or reverse billing texts, where the cost is added to the subscriber's monthly mobile bill. Some businesses charge subscribers a fee to deliver premium text message content. Once you have your list of phone numbers, you can send out text messages to your contacts in bulk, in targeted groups, or individually. Effectively, it's a way of building a marketing list for potential leads and customers, so you can directly communicate with them. A text subscription service is where people interested in your products or services sign up to receive text messages from your business.
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